Archive for March, 2012


How to Write Web Articles

   Posted by: rwcustom    in SEO

Can You Tell Me How to Write Web Articles?

Years ago, “to write” meant to tell a story, change a life, entertain a new perspective. Today, in an Internet-mad world of instant communication, “to write” is to survive. If you want to remain a competitive company and market your products and services to today’s generation of online users, you must learn how to write web articles.

Writing is not as hard as you think. While an author might tell you that writing is a discipline that cannot be easily conveyed in a few web tips, you must understand that there is a big difference between effectively telling a brilliant story and writing in order to send a message to the public.

Anyone can write. If you can talk you can write. If you can create conversation and dictate what you think or say, you can write. If you can use spell-check and proofread your own sentences and paragraphs, you can write. The answer for how to write web articles is as simple as a keyboard, a computer and an Internet connection.

We’ll worry about storytelling and reaching Hemingway-like heights later on. For now, become acquainted with writing as a form of communication, not an art form. You must conquer your fears of writing by simply communicating on the web without pressure and without any self-consciousness as to your abilities. Try visiting a forum or commenting on a news story. Interact with people who reply to your words. Though this may seem like a simple task, to do so is “to write.”

4 Steps for How to Write Web Articles

1. Create an outline and one overall message for each web article.
Determine what you want to say and then outline the work so that you can stay organized. The outline consists of your main point as well as subheadings that you want to touch upon. The easiest way to organize an outline is to divide it into three parts: an introduction, a body and a conclusion.

2. Create an introduction.
The introduction must rouse interest in the subject. There are plenty of creative and natural ways to grab a person’s attention. (Think about how you first approached your husband/wife or about how you start a conversation with someone in the park) If you’re not the creative type, it may suit you better to stick with the basics while you’re still learning. You can:

(A) Make a statement.
(B) Ask a question.
(C) Propose a scenario, usually one that requires a solution.
(D) Quote someone of authority making a statement.

You will notice that most web articles you read online will have one of these four introduction types.

3. Create a body of text.
The body of text is the part of the document that is going to prove all of your points and convince the reader of your message. This section may focus on technical knowledge, or may involve building a foundation of logic that persuades your reader to see things the way you see them. Remember when learning how to write web articles that you are simply answering a single keyword request–that is, one issue that a reader wants to learn about. Do not include too much information or you will obscure the main point. Focus on the main topic and build all sub-thoughts around that main topic.

4. Create a conclusion.
The conclusion serves two purposes: it summarizes the main points of the article (or at least alludes to them) and also calls upon the reader to take action, based on what he/she has learned.

In essence, business writing for the web simply involves drawing a reader into a conversation. It has more to do with sales than with producing art or conjuring up complex rationals of thought.

The best way to learn how to write web articles is to get involved in online conversation and to discern what the world is thinking. Don’t hold back from writing, speaking, or communicating. You will only improve as your word count increases.

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Custom Writings Permeate the World

   Posted by: rwcustom    in SEO

Custom Writings Permeate the World

Welcome to Renaissance Writers!  This is our first blog and we’re excited about the year ahead.  As of this writing, there are ten months left in 2012 and that makes for plenty of productive writing time.  No doubt, this year much creativity will be shared.  New novels will be written.  A few books will be published and reach bestseller status.  And millions of companies around the world will look into online marketing solutions through SEO (Search Engine Optimization) and custom writings.

Despite coming from various backgrounds of creativity, what we all aspire to do is to permeate our business with a higher caliber of writing.  It is a growing trend and it is long overdue, considering the poor associations that “commercial writing” and “Internet writing”  carry.  Today, however, online viewers have higher expectations and they are no longer satisfied with the peripherals.

They want expert-level advice, and if they don’t get it from you, the entrepreneurial web merchant, they will hit the “back button” and find a company that gives them the depth they desire.  It is time to take our writing seriously again.

Besides quality writing, another growing trend is that of custom writings–personalized, individualized content that reaches a targeted audience.  Traditionally published books are written with a targeted audience in mind and are often “customized” to an editor or a publisher’s preference, vastly changed from the original author’s vision.  Yet, even these altered books do not reach the same level of customization that defines web writing. When you write for the Internet, you are writing for a specific online viewer who wants his or her requested information–nothing more or less.

Custom writings correlate with customized search results, customized browsers and customized advertisements.  I recently had a conversation with a friend of mine regarding these “custom tweaks.”  He was quite proud of himself for earning a top Google Image search for a rather broad keyword.  Imagine his disappointment when I informed him that his picture, which came back as the Number #1 “sponsored” search, was actually a customized search return created solely for him by the very perceptive, the very sneaky Google search engine.  (Read more on Google’s new search policies)

Yes, Google is now tracking individual users’ web history and creating customized search results.  All of this customization paints a clear picture of the modern marketer’s writing style: adaptable, personal and highly specific.   One might even call that style “improvisational”, considering the many geocentric approaches, uncommon keywords and niche subjects that often come up in a custom writings request.

The ultimate lesson here is that it is no longer “your Internet”–that of the merchant.  Tread carefully, because you are now using the consumer’s Internet.  Be prepared to customize the message to perfection.  Custom writings do permeate today’s world.  As a seller, are you part of that world?

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