Custom Writings Permeate the World
Welcome to Renaissance Writers! This is our first blog and we’re excited about the year ahead. As of this writing, there are ten months left in 2012 and that makes for plenty of productive writing time. No doubt, this year much creativity will be shared. New novels will be written. A few books will be published and reach bestseller status. And millions of companies around the world will look into online marketing solutions through SEO (Search Engine Optimization) and custom writings.
Despite coming from various backgrounds of creativity, what we all aspire to do is to permeate our business with a higher caliber of writing. It is a growing trend and it is long overdue, considering the poor associations that “commercial writing” and “Internet writing” carry. Today, however, online viewers have higher expectations and they are no longer satisfied with the peripherals.
They want expert-level advice, and if they don’t get it from you, the entrepreneurial web merchant, they will hit the “back button” and find a company that gives them the depth they desire. It is time to take our writing seriously again.
Besides quality writing, another growing trend is that of custom writings–personalized, individualized content that reaches a targeted audience. Traditionally published books are written with a targeted audience in mind and are often “customized” to an editor or a publisher’s preference, vastly changed from the original author’s vision. Yet, even these altered books do not reach the same level of customization that defines web writing. When you write for the Internet, you are writing for a specific online viewer who wants his or her requested information–nothing more or less.
Custom writings correlate with customized search results, customized browsers and customized advertisements. I recently had a conversation with a friend of mine regarding these “custom tweaks.” He was quite proud of himself for earning a top Google Image search for a rather broad keyword. Imagine his disappointment when I informed him that his picture, which came back as the Number #1 “sponsored” search, was actually a customized search return created solely for him by the very perceptive, the very sneaky Google search engine. (Read more on Google’s new search policies)
Yes, Google is now tracking individual users’ web history and creating customized search results. All of this customization paints a clear picture of the modern marketer’s writing style: adaptable, personal and highly specific. One might even call that style “improvisational”, considering the many geocentric approaches, uncommon keywords and niche subjects that often come up in a custom writings request.
The ultimate lesson here is that it is no longer “your Internet”–that of the merchant. Tread carefully, because you are now using the consumer’s Internet. Be prepared to customize the message to perfection. Custom writings do permeate today’s world. As a seller, are you part of that world?